MeTL Group’s A-One Products and Bottlers Ltd. (A-One) is the group’s 3rd largest factory and its most profitable business, employing more than 15,000 people. Launched in 1997, A-One began producing and distributing three water brands, Masafi, Maisha, and Just Chill, and one non-carbonated flavoured beverage, Pride.
A-One’s 48 million USD investment in state-of-the-art manufacturing facilities with three world-class beverage production lines and its simultaneous launch of PET (polyethylene terephthalate) preforms and PET bottles ensured its self-sufficiency and ability to fulfil daily packaging requirements.
In 2001, the factory began producing PP (polypropylene) buckets and lids as well as HDPE (high-density polyethylene) jerry cans, fulfilling the packaging requirements of the Group’s East Coast Oils and Fats Ltd. A-One has the capacity to produce over 12 million PP buckets and more than one million HDPE jerry cans per annum.
MeTL Group’s initial beverage lines proved so successful the company saw an 11-fold increase in both production and sales. In 2012 A-One added flavoured carbonated and non-carbonated soft drinks. These were available in over 20 varieties under the MeTL Group’s premium umbrella brand, “Mo,” quickly becoming one of Tanzania’s leading beverage producers.
A-One’s flagship soft drink, Mo Xtra, is the country’s most consumed drink, earning a 70% share of the CSD drink market. Other flavours include Mo Kola, Mo Chungwa (orange), Mo Passion, Mo Apple Pop, Mo Lemon, Mo Pineapple, Mo Portello, Mo Vanilla, Mo Tangawizi, and Mo Malto.
A-One’s beverage production capacity is 60 million cartons per annum, and its filling capacity is 24 million cases of water and flavoured drinks per annum. The company’s modern reverse osmosis plant delivers 100 cubic metres of mineral-rich water per hour., making it one of the largest water treatment plants in East Africa.
A fleet of more than 300 vehicles provide door-to-door service to A-One customers across the country. A-One has several other bottling plants in Uganda and Mozambique, with plans to expand operations by establishing new manufacturing divisions in Mbeya, Mwanza, Moshi, and Zanzibar. This will allow for surplus production, awarding us the possibility to capture more of the Tanzanian market and to export products across Africa.